Ceri is the WA Affiliate manager for HYROX and co-founder of The GOAT Co (Greatest of all Tapes).. In addition to that, he is WA's first L1 HYROX Coach and Owner of BOLT Fitness (Perth’s first certified HYROX Training Club). With over 15 years in the fitness industry including time in the British Army and elite sports coaching, Ceri’s mission is simple: to help everyday athletes train, move and perform like pros. His approach combines science, structure and accountability through his signature M.E.A.N.T Method: Mindset, Education, Accountability, Nutrition and Training.