Ken Griffin

Ken Griffin is the new CEO of AUSactive and has extensive experience in healthcare, peak bodies, pharmaceuticals, marketing, communications and government affairs.

Bringing both strategic vision and operational strength, Ken is a passionate advocate for a healthy Australia. He draws inspiration from witnessing firsthand the challenges to our country's health and working to implement new preventative approaches to keeping Australians healthy.

Most recently, Ken led APNA, a peak nursing association through a period of transformational growth and influence. During his seven-year tenure at APNA, he oversaw significant expansion of the membership, team and partnerships — helping to ensure primary health care nurses’ voices were respected and heard across Australia.

Ken has held senior roles at GlaxoSmithKline, Hospira (now Pfizer) and Linfox and worked across Australia and the United Kingdom.

09:05 AM

PRO SUMMIT <br>(Friday 21st Nov)

Positioning Fitness in The Health & Wellness Ecosystem?

As the health and wellness landscape continues to expand and evolve, the fitness industry has a powerful opportunity and responsibility to redefine its role within it. In this keynote address, Ken Griffiths, the newly appointed CEO of AUSactive, shares his vision for the future of Australia’s fitness sector and how it can thrive as an integrated part of the broader health and wellbeing ecosystem.

Drawing on the latest national data, strategic insights, and industry priorities, Ken will explore the pathways that connect fitness professionals, allied health, and preventative health initiatives shaping a stronger, more unified future for all.

This session is a must-attend for:

Gym owners, operators, and fitness business leaders
Personal trainers and wellness professionals
Anyone passionate about elevating the role of fitness in community health

Key Learning Outcomes:

Understand AUSactive’s updated strategic direction and policy focus for 2025 and beyond.
Learn how the fitness industry is being positioned as a critical component of Australia’s preventative health framework.
Gain insights into new partnerships, advocacy efforts, and opportunities for collaboration across sectors.
Discover actionable ways to align your business and services with the next era of health and wellness integration.

This keynote sets the tone for the future across Australia, where fitness doesn’t just build strength, but becomes the frontline of Australia’s wellbeing movement.