Liam Taylor
Liam Taylor is a seasoned entrepreneur and visionary leader with over 20 years of experience in the fitness industry. Beginning his journey as a personal trainer in 2005, Liam quickly transitioned from operating a PT studio to founding Surge Fitness 247 in June 2006—laying the foundation for one of Western Australia’s most successful fitness brands.
Key accomplishments include:
- Award-Winning Leadership: Recognized with the prestigious WA Business 40 Under 40 Award for entrepreneurial excellence.
- Strategic Growth: Scaled Surge Fitness from a single greenfield site in 2007 to five major locations across WA, establishing a strong regional footprint.
- Industry Innovation: Pioneered the integration of 24/7 access into large-format health clubs in WA in 2012, setting a new standard for member convenience and operational efficiency.
- Operational Scale: Built and led a high-performing team of 150+ staff, serving 10,000+ members while consistently delivering top-quartile EBITDA performance within the industry.
- Successful Exit: In June 2024, Surge Fitness 247 was acquired by Viva Leisure—Australia’s largest and only ASX-listed fitness group— marking a significant milestone in Liam’s entrepreneurial journey.
Liam’s career reflects a deep commitment to innovation, scalable growth, and creating transformative fitness experiences. His ability to lead from the ground up and deliver strategic outcomes has earned him a respected place among Australia’s top business minds.
01:50 PM
PRO SUMMIT <br>(Friday 21st Nov)
From Coach to CEO: Blueprint for Building a Fitness Empire
It takes more than passion and programming skills to build a lasting business in fitness it takes vision, leadership, and the courage to think bigger. In this dynamic panel, successful founders and industry innovators share the real-world lessons that took them from the gym floor to the boardroom.
Designed for ambitious coaches, studio owners, and fitness entrepreneurs, this session unpacks the systems, mindset, and strategy required to grow from a one-person operation into a sustainable, scalable brand. Learn how to transition from working in your business to leading your business with clarity, culture, and confidence.
Key Learning Outcomes:
- Understand the key shifts needed to move from practitioner to strategic leader.
- Discover proven frameworks for scaling operations, managing teams, and building brand equity.
- Learn how to create multiple revenue streams without burning out.
- Gain insights from real success stories on overcoming challenges and sustaining growth in a changing industry.