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Mike Beeney

Based out of Perth, Mike has over 30 years’ senior management and board experience in the health and fitness sector, working across the UK, Australia and Asia.

For the previous 13 years Mike held the position as Director of the Asia pacific division of the leading global wearable technology platform Myzone, managing operations across 13 countries in this fast growth business, from start up to securing private equity investment.

Mike holds a degree in Human physiology, a Masters in Exercise health sciences from the University of Bristol and a post grad diploma in Business administration. He regularly speaks at national and international conferences on topics including industry trends, wearable technology, gamification, and behaviour change. Prior to this Mike spent 11 years as shareholder and founding director of the UK's largest training provider until it's sale and his move to Australia.

Joining AUSactive’s senior management team in December 2024, Mike is focused on growing and supporting the sector in WA and delivering AUSactive’s strategy in WA.

This includes working with partners, like minded organisations, commercial operators and local government lobbying for the role of the sector and AUSactive’s membership of health and fitness professionals and businesses, as essential players in the preventive health space.

09:25 PM

PRO SUMMIT <br>(Friday 21st Nov)

State of the Industry: The Big Picture for Fitness in Western Australia

As Western Australia’s fitness landscape continues to evolve, understanding the data behind the growth, challenges, and opportunities has never been more important. In this insightful session, Mike Beeny, AUSactive’s WA General Manager, presents an exclusive look at the current state of the fitness and wellness industry in Western Australia including key findings from the latest AUSactive National Trend Survey and new regional insights into the composition and performance of gyms, studios, and operators across the state.

Mike will unpack the “big picture” of where the WA fitness industry stands today and explore what’s shaping its future from participation trends and business models to the wider role of fitness in public health and community wellbeing.

This session is ideal for:

  • Gym owners, operators, and franchise leaders
  • Personal trainers and studio managers
  • Industry stakeholders seeking a data-backed view of market trends and opportunities

Key Learning Outcomes:

  • Gain a clear, data-driven understanding of the current state of the WA fitness and wellness sector.
  • Explore findings from the 2025 AUSactive Trend Survey and what they mean for business strategy and service delivery.
  • Understand the evolving makeup of the WA gym landscape and where the biggest growth opportunities lie.
  • Discover how to position your business in alignment with emerging trends, policy direction, and community health priorities.

A must-attend opener for anyone looking to stay ahead of the curve — and lead the next wave of growth in Western Australia’s fitness industry.

01:50 PM

PRO SUMMIT <br>(Friday 21st Nov)

From Coach to CEO: Blueprint for Building a Fitness Empire

It takes more than passion and programming skills to build a lasting business in fitness it takes vision, leadership, and the courage to think bigger. In this dynamic panel, successful founders and industry innovators share the real-world lessons that took them from the gym floor to the boardroom.
Designed for ambitious coaches, studio owners, and fitness entrepreneurs, this session unpacks the systems, mindset, and strategy required to grow from a one-person operation into a sustainable, scalable brand. Learn how to transition from working in your business to leading your business with clarity, culture, and confidence.

Key Learning Outcomes:

  • Understand the key shifts needed to move from practitioner to strategic leader.
  • Discover proven frameworks for scaling operations, managing teams, and building brand equity.
  • Learn how to create multiple revenue streams without burning out.
  • Gain insights from real success stories on overcoming challenges and sustaining growth in a changing industry.