Steve Papps
Steve Papps is an entrepreneur, strategist, and speaker, and the founder of Inzoda Digital. With over eight years in the health and fitness industry, he has a proven track record of helping personal trainers and gyms grow and scale online.
In 2017, Steve launched Generation Dad Bod, an online personal training business that grew to more than 5,000 clients worldwide. That success laid the foundation for his coaching programs, where he mentors personal trainers through the FitPro Challenge System™ - a framework designed to deliver value upfront, build trust, and naturally enroll prospects into high-ticket coaching. He also teaches trainers how to create viral content, run profitable ads, and apply NLP-based sales strategies that empower clients to buy with confidence.
Most recently, Steve has integrated AI agents into his programs, giving fitness professionals the ability to automate lead generation, book sales calls, create AI-powered content with avatars and voice cloning, and even support client retention at scale.
Alongside his coaching, Steve has partnered with leading gym chains such as Les Mills, F45 Training, and Snap Fitness, cementing his expertise across both online and in-person fitness industries.
Friday 21st November
Ai Led Content Creation to Build Your Impact & Influence
Friday 21st November
Grow Your Gym With AI Assistants
PRO SUMMIT <br>(Friday 21st Nov)
Ai Assistants to Grow Your Impact & Influence
In this workshop, gyms and personal trainers will discover how to leverage AI-powered assistants (GPTs) to simplify marketing and sales processes, align teams, and free up valuable time.
Steve will demonstrate live on screen how to create a custom Sales Role-Play Assistant — an AI prospect simulator that allows gyms and personal trainers to practise real sales conversations, handle objections, and boost conversion rates. Attendees will see exactly how it’s built, how it works, and how it can be rolled out immediately as a 24/7 sales training tool.
On top of that, gyms and personal trainers will also walk away with access to two additional pre-built GPTs:
- A content creation assistant that helps gyms and personal trainers produce engaging posts each week.
- A DM response assistant that helps gyms and personal trainers build trust and turn online leads into new members and clients.
By the end of the session, gyms and personal trainers will have a ready-to-use AI toolkit of three GPTs they can implement straight away — empowering them to:
✅ Create consistent, high-impact content
✅ Respond to leads with confidence and authenticity
✅ Close more sales using AI