Brendan McCormack is the Founder and Managing Director of Fitfam, Australia’s leading Fitness Content Agency—built to amplify the stories, brands, and communities shaping the fitness industry. With a mission to create hair-raising content that moves people, Brendan leads an elite team of creators delivering world-class media for fitness brands, gyms, and athletes across Australia and beyond.

A lifelong advocate for fitness culture, Brendan has evolved from grassroots community building to directing national campaigns for some of the most recognised names in health and wellness. His work bridges creativity and strategy, helping fitness businesses grow through storytelling that inspires action and connection.

As a presenter, Brendan brings his trademark energy and insight to the stage—championing innovation, brand building, and the power of authentic media in driving the next era of the fitness industry.